Views: 1 Author: Site Editor Publish Time: 2026-03-06 Origin: Site
Choosing the right magazine paper directly impacts print quality, production cost and overall commercial performance.
Two of the most widely specified publication grades are lightweight coated paper (LWC) and supercalendered paper (SC paper). Both are commonly used in magazine and catalogue printing, yet they serve different technical and commercial priorities.
How do you determine which is right for your project?
Lightweight coated paper is a publication grade that features a mineral coating applied to the paper surface. This coating improves smoothness, brightness and ink holdout.
It is typically specified for:
Premium magazines
High-end catalogues
Retail brochures
Image-heavy publications
The coated surface enhances colour vibrancy and sharpness, making lightweight coated paper suitable where visual impact and brand presentation are critical.
Supercalendered paper is an uncoated groundwood grade that is passed through alternating hard and soft rollers under high pressure during production.
This calendering process increases smoothness and gloss without adding a coating layer.
Supercalendered paper is commonly used for:
Weekly and monthly magazines
Retail catalogues
Newspaper inserts
Advertising materials
It offers a glossy finish at a more economical price point than lightweight coated paper, making it well suited to high-volume print runs.
| Feature | Lightweight Coated Paper | Supercalendered Paper |
|---|---|---|
| Surface | Coated | Uncoated, calendered |
| Gloss Level | Higher | Moderate to high |
| Image Reproduction | Premium quality | Strong for volume printing |
| Cost | Higher | More cost-efficient |
| Typical Use | Premium publications | High-circulation magazines |
Lightweight coated paper may be the right choice if:
Your publication is highly image-led
Colour accuracy and fine detail are essential
You are producing a premium lifestyle or retail title
Brand perception is a key commercial driver
For projects where finish and print quality take priority over cost, LWC is often specified.
Supercalendered paper may be more appropriate if:
You are producing large print volumes
Cost efficiency is a priority
You require reliable, scalable supply
The project requires a balance of gloss and budget
For many publishers, supercalendered paper provides a practical middle ground between traditional newspaper paper (newsprint) and coated grades.
Paper selection is not just about gloss or coating. Procurement and production teams should also assess:
Total tonnage requirements
Press compatibility
Regional availability
Supply continuity
Market pricing trends
In today’s changing paper markets, working with a global sourcing partner allows businesses to evaluate both lightweight coated paper and supercalendered paper based on availability, commercial conditions and logistics.
Double Tree Paper supplies a comprehensive range of publication grades, including:
Lightweight coated paper
Supercalendered paper (SC A+, SC A, SC B)
Newspaper paper (newsprint)
A wide portfolio of magazine paper grades
Operating across 60+ countries worldwide, Double Tree Paper connects mills and markets through established supplier relationships and experienced in-house logistics support.
Our global reach allows us to support printers and publishers with competitive pricing, consistent availability and flexible international delivery solutions.
If premium image reproduction and surface finish are the priority, lightweight coated paper may be the preferred solution.
If managing cost while maintaining strong print performance is key, supercalendered paper is often the more strategic option.
Our team can assess your print specifications, volume requirements and regional supply considerations to recommend the most suitable magazine paper grade. Contact Double Tree Paper to discuss your next publication project and sourcing strategy.